Cookie Policy

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies contain information that is transferred to your device's hard drive and help us recognise your device when you return to our website, remember your preferences, and provide you with a more personalised experience.

Why We Use Cookies

Hypertrixum uses cookies and similar tracking technologies for several purposes:

• Essential Website Functions: To enable basic website functionality, security, and user authentication
• Performance Analysis: To understand how visitors interact with our website and identify areas for improvement
• Personalisation: To remember your preferences and provide customised content and experiences
• Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
• Analytics: To gather insights about website usage patterns and user behaviour

Types of Cookies We Use

We use different types of cookies on our website, each serving specific purposes:

Necessary Cookies

These cookies are essential for the basic functioning of our website and cannot be disabled. They enable core functionality such as:

• Website security and fraud prevention
• User authentication and session management
• Cookie consent preferences
• Load balancing and website performance

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use analytics cookies to:

• Track website traffic and user behaviour patterns
• Measure the effectiveness of our content and marketing campaigns
• Identify popular pages and content areas
• Improve website performance and user experience

Functional Cookies

These cookies enable enhanced functionality and personalisation features. They may be set by us or by third-party providers whose services we use. Functional cookies help us:

• Remember your preferences and settings
• Provide personalised content recommendations
• Enable social media sharing and integration
• Support live chat and customer service features

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of advertising campaigns. Marketing cookies enable us to:

• Show you targeted advertisements based on your interests
• Prevent the same advertisement from being shown repeatedly
• Measure the effectiveness of advertising campaigns
• Enable remarketing and retargeting across different websites

Specific Cookies We Use

The following table provides details about the specific cookies used on our website:

Third-Party Cookies

Our website may also use third-party cookies from external services and partners. These include:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to collect information about how visitors use our site, which helps us improve our website and services. The information collected is anonymous and includes data such as:

• Pages visited and time spent on each page
• How users arrived at our website
• General geographic location
• Device and browser information

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us:

• Measure the effectiveness of our advertising campaigns
• Show relevant advertisements to users who have visited our website
• Optimise our advertising spend and targeting
• Provide conversion tracking and attribution data

Google Fonts

Our website uses Google Fonts to display typography. When you visit our site, Google Fonts may set cookies to optimise font loading and improve performance.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic analytics and advertising functionality. This technology:

• Adjusts how Google services behave based on your consent choices
• Ensures compliance with privacy regulations whilst maintaining measurement capabilities
• Provides aggregated and anonymised insights when full consent is not given
• Respects your privacy preferences across all Google services we use

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences by category

Cookie Preferences Centre

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer. This will open our cookie preferences centre where you can:

• Enable or disable different categories of cookies
• View detailed information about each cookie type
• Save your preferences for future visits

Browser Settings

You can also control cookies through your web browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from specific websites
• Block all cookies (though this may affect website functionality)
• Set preferences for different types of cookies

Browser-Specific Instructions

For specific instructions on managing cookies in your browser, please visit:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Third-Party Opt-Outs

You can also opt out of tracking by specific third-party services:

• Google Analytics: Use the Google Analytics Opt-out Browser Add-on
• Google Ads: Visit Google's Ad Settings page to control personalised advertising
• General Advertising: Visit youronlinechoices.eu for EU-wide advertising opt-outs

Impact of Disabling Cookies

Please note that disabling certain cookies may affect your experience on our website:

• Necessary cookies: Disabling these may prevent the website from functioning properly
• Analytics cookies: Disabling these won't affect functionality but will limit our ability to improve the website
• Functional cookies: Disabling these may reduce personalisation and convenience features
• Marketing cookies: Disabling these may result in less relevant advertisements

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, legal requirements, or the cookies we use. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

We recommend that you review this Cookie Policy periodically to stay informed about our use of cookies and your choices regarding them.

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

• Email: privacy@hypertrixum.top
• Phone: +45 36 42 73 79
• Address: Hypertrixum AS, Torvegade 138, 1044 Copenhagen, Capital Region, Denmark

Additional Resources

For more information about cookies and privacy, you may find these resources helpful:

• All About Cookies: www.allaboutcookies.org
• Your Online Choices: www.youronlinechoices.eu
• ICO Cookie Guidance: ICO Cookie Guide