Privacy Policy

Introduction

Hypertrixum AS ("we", "us", "our", or "Hypertrixum") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hypertrixum.top, use our services, or interact with us in other ways.

As a company registered in Denmark and operating within the European Union, we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

Hypertrixum AS is the data controller for the personal data we process. Our contact details are:

• Company Name: Hypertrixum AS
• Registration Number: CVR58694731
• Address: Torvegade 138, 1044 Copenhagen, Capital Region, Denmark
• Email: privacy@hypertrixum.top
• Phone: +45 36 42 73 79

Data We Collect

We collect various types of information to provide and improve our construction analytics services. The data we collect includes:

Information You Provide Directly

When you interact with our services, we may collect personal data that you voluntarily provide, including:

• Contact information (name, email address, phone number, company name)
• Business information (company size, industry details, project information)
• Communication preferences and marketing opt-ins
• Messages and inquiries sent through our contact forms
• Account registration information for our analytics platforms

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• Location data (general geographic location based on IP address)
• Referral information (how you found our website)

How We Use Your Information

We process your personal data for various purposes based on different legal grounds. Here's how we use your data and our legal basis for processing:

Service Provision (Contract Performance)

We use your information to provide our construction analytics services, including:

• Setting up and managing your analytics dashboards
• Providing customer support and technical assistance
• Processing payments and managing billing
• Delivering reports and analytics insights

Communication (Legitimate Interest)

We may use your contact information to:

• Respond to your inquiries and provide customer support
• Send service updates and important notifications
• Provide marketing communications (with your consent)
• Conduct customer satisfaction surveys

Website Improvement (Legitimate Interest)

We analyse usage data to improve our website and services, including:

• Understanding user behaviour and preferences
• Optimising website performance and functionality
• Developing new features and services
• Ensuring website security and preventing fraud

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

• Cloud hosting and data storage providers
• Email marketing and communication platforms
• Analytics and performance monitoring tools
• Payment processing services

Legal Requirements

We may disclose your information if required by law or in response to valid legal processes, such as:

• Court orders or legal proceedings
• Regulatory investigations or requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our data retention periods are based on:

• The duration of our business relationship with you
• Legal and regulatory requirements
• The need to resolve disputes or enforce agreements
• Legitimate business interests

Typically, we retain customer data for up to seven years after the end of our business relationship, unless a longer retention period is required by law.

International Data Transfers

As a Denmark-based company serving clients across the European Union, we primarily process data within the EU/EEA. When we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Binding corporate rules or certification schemes

Your Rights

Under GDPR and applicable data protection laws, you have several rights regarding your personal data:

Right of Access

You can request information about the personal data we hold about you and receive a copy of that data.

Right to Rectification

You can ask us to correct any inaccurate or incomplete personal data.

Right to Erasure

You can request deletion of your personal data in certain circumstances.

Right to Restrict Processing

You can ask us to limit how we process your personal data in specific situations.

Right to Data Portability

You can request to receive your personal data in a structured, commonly used format.

Right to Object

You can object to processing of your personal data for direct marketing or other legitimate interests.

Right to Withdraw Consent

Where we process data based on consent, you can withdraw that consent at any time.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Employee training on data protection
• Incident response and breach notification procedures

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Information

If you have questions about this Privacy Policy, want to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

• Email: privacy@hypertrixum.top
• Phone: +45 36 42 73 79
• Address: Hypertrixum AS, Torvegade 138, 1044 Copenhagen, Capital Region, Denmark

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable laws.

Supervisory Authority

Danish Data Protection Agency (Datatilsynet)
Carl Jacobsens Vej 35
2500 Valby, Denmark
Phone: +45 33 19 32 00
Email: dt@datatilsynet.dk